Hello Everyone 👋

I'm Mamdouh Aboammar
I am aweb interface.


I’m a Digital Director and Brand Strategist with over 7 years of experience helping brands grow across Egypt, Saudi Arabia, the UAE, Qatar, and Canada. I started my journey as a conversion copywriter, which grounded my work in how people think and respond—not just what they see. Over the years, I’ve evolved into someone who doesn’t just craft messages, but builds entire strategic directions. I work closely with businesses to define their brand identity, voice, and positioning—translating abstract ideas into practical narratives that connect and convert. Whether it’s a large-scale government project or a fast-moving startup, I help teams cut through the noise with clarity, consistency, and meaningful direction. Currently, I lead the digital media and marketing efforts for major national projects in Saudi Arabia, including the Hajj Conference & Exhibition, where storytelling, structure, and scale come together to shape experiences that actually matter.

What I Actually Do
Brand Strategy &
Positioning
Growth Strategy
for Startups
Brand Identity
Systems
Content Strategy
Marketing
Consultation
Mentorship Program
for Beginners
What The People Saying
Who I’ve Worked With & What I’ve Built


👨‍💻 Works Experiences
Jan 2025 – Present
Digital Director – 4STEPS

Overseeing all digital marketing and media operations across the agency's projects, including the Hajj Conference & Exhibition and Ithraa Company. Leading strategy for high-profile government and private clients.

June 2024 – Present
Senior Brand Strategist – Momint Advertising

Helping brands craft and align their voice, personality, and positioning. Currently leading strategic efforts for clients across the Gulf region and beyond.

Feb 2024 – Feb 2025
Director of People Operations – Nights Advertising

Led operations and team development efforts, ensuring smooth project execution and team alignment across marketing and creative teams.

Dec 2022 – Feb 2024
Senior Conversion Copywriter – Nights Advertising

Crafted high-performing copy for leading brands like Egyptian FoodBank, Resala, and EGBank, driving measurable impact across digital campaigns.

Nov 2023 – Jan 2024
Senior Content Creator – Ministry of Hajj and Umrah

Led content creation for Hajj Expo 2024, managing the event’s online voice and marketing material. Focused on engaging digital storytelling and audience activation.

Aug 2023 – Oct 2023
Digital Marketing Strategist – SEMA Brands

Developed and optimized digital marketing strategies (SEO, PPC, and social) for clients in Dubai. Worked closely with the sales team to generate leads and conversions.

May 2023 – Aug 2023
Senior Copywriter – Sandpaper Agency

Delivered creative content and collaborated with design teams to build high-converting marketing campaigns across digital channels in the UAE.

Jan 2023 – Aug 2023
Branch Manager – NetArabia (Cairo)

Managed the Cairo branch and led a 50-member remote team. Directed operations and marketing strategies for performance and growth.

Jan 2022 – Jan 2023
Senior Copywriter – BeyondSaudi

Created results-driven ad campaigns and worked with top creatives on advertising materials for clients across Saudi Arabia.

Jul 2022 – Sep 2022
Senior Content Creator – Katchup Agency

Developed and implemented strategic content and managed the brand’s digital presence, generating leads and engagement.

Jun 2017 – Jul 2022
Social Media Marketing Specialist – NetArabia (Hurghada)

Led social media efforts, community engagement, ad campaigns, and performance tracking to enhance brand awareness and lead generation.

Oct 2020 – May 2022
Content Director – USEO Dubai

Directed content strategy, managed team, and implemented SEO-driven storytelling for international clients across digital platforms.

Apr 2020 – May 2022
Senior Copywriter – BrandDigitalSa

Delivered persuasive long- and short-form content for digital advertising and content campaigns with remote teams across Saudi Arabia.

Mar 2021 – Oct 2021
Conversion Copywriter – TEBRO

Worked on growth-focused campaigns including video scripts, email flows, and landing pages, while collaborating with product and marketing teams.

Mar 2018 – May 2019
SEO Copywriter – Divlix Software

Created optimized web and blog content, led on-page SEO strategy, and ensured alignment between content and technical SEO teams.

🎓 Education
Aug 2024 – Present
MBA – Public Management

Currently pursuing a Master's in Business Administration at ESLSCA University with a focus on Public Management. Currently in Semester 1.

Mar 2024
MBA (Marketing Management)

Completed coursework in Marketing & General Management via Harvard Business School Online as part of my ongoing professional development in strategic business leadership.

2016 – 2020
Bachelor of Business Administration

Graduated from South Valley University with a BBA (Grade: 75%). Actively involved in Enactus and other community-based entrepreneurship activities during my academic journey.

My Skills

LANGUAGE

100
Arabic (Native)
92
English
40
Turkish

STRATEGY

  • Brand Strategy

    95%
  • Growth Marketing

    90%
  • Marketing Funnels

    85%
  • PPC & pMax

    90%
  • Analytics & GTM

    85%
  • Conversion Tracking

    88%

CREATIVE

  • Conversion Copywriting

    95%
  • UX & Funnel Copy

    90%
  • Content Strategy

    92%
  • Team Leadership

    88%
  • Operations & Planning

    85%
Portfolio


Stories


Get in Touch


I’ve proudly worked with 1253+ Global Clients
across industries, regions, and impact levels.
Ministry of Hajj and Umrah
Menu
AlBaik
Hyper Panda
Tweeq
Maestro
Safarway
Agool
Almosafer
Saudi Ethraa
My Farm
Kader
Wssel
Nana
My Ticket
Banque du Caire
Zawya
Paris Gallery
Taqat
Suplift

My office

The GrEEK Campus
Downtown Cairo, Egypt

Or... just say hello 👋

  • ديمه
  • سارك
  • وزارة الحج والعمرة
  • وزارة الموارد البشرية
  • نايس ون
  • فلاورد
  • مؤتمر الحج
  • معرض الرياض الدولي للكتا